(It goes beyond wearables, too - who could forget the LGBT sandwich of 2019, the bisexual couch of 2021, or 2022’s “Gay Is OK” soap?) You’d think they would have learned from years past, but this year alone there was: Adidas’s Pride collection, which feels like Dipsy from Teletubbies meets Machine Gun Kelly a sweatshirt from Calvin Klein that looks like a Rorschach test and Balenciaga’s extremely long tees. They’re often maximalist, usually some derivative of the rainbow, and just about always an eyesore. Each year, starting in late May, brands begin to roll out Pride collections. Of course, I’m talking about Pride merchandise created often by well-meaning companies attempting to capitalize on queer liberation. Sometimes the biggest attacks on the LGBTQ+ community come not from our oppressors, but from those with the best of intentions - or seemingly so. “Ugly as sin,” wrote Chris Stedman, the creator of the podcast Unread, in a viral tweet. Who could forget this attack on our community: a rainbow-print two-piece suit … with shorts … and a matching rainbow-print tie? I shudder at the mere memory. Photo: Sarabel González / EyeEm/Getty Images/EyeEm
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